Theuplift.world (“Theuplift.world,” “we”, and “us”) offers a software and network platform useful for buying, selling and displaying non-fungible tokens (NTFs) (the “Platform”). Theuplift.world makes available to User the access and use of the Platform and related content and materials and services via the Site operated by us. Theuplift.world respects the privacy of visitors and users to the websites operated by us, including www.theuplift.world and all subdomains held or operated by or for us (collectively, the “Site”), and the Platform and related content, materials and subscription services (collectively, “Services”) made available or provided to you.
Our Commitment to Privacy
What Information Do We Collect?
When you visit the Site, you may provide us with one of three types of information: (1) Personal Information, which means personal information that you knowingly choose to disclose that is collected on an individual or corporate basis; (2) De-Identified Information, which means collected online information in which all personal and individually identifiable elements have been removed; and (3) Aggregate Information, which refers to general web site use information collected on an aggregate basis as you and others browse the Site.
(1) Personal Information That You Choose To Provide
In order to access and use the Platform and our Services, you must first set up an account to become a Site User. You must voluntarily submit certain personal information about yourself or your employer or business if you are opening an account on behalf of your employer or your own company.
In addition, for the purpose of providing the general information from us and our service providers, if you choose to correspond further with us through email, we may retain the content of your email messages together with email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
Mobile Device Information
We also collect Personal Information from your computer, tablet, mobile phone or other device that you are using to access our Services. This can include the IP address, the browser, geolocation and your language settings.
In general, Personal Information may include name, home address, date of birth, email address, IP address, device identifier, social media account user name or ID, phone number, SMS text messaging account name or number, personal preferences, credit card, check or other payment processing, and other user account-related information.
Personal Information is collected online when users voluntarily submit non-public personal information on the Sites by establishing an user account, requesting information, receiving electronic notices or other similar communications. Only your IP address and/or user name would be collected automatically when you access the Sites for purposes of processing your login to your account in the platform or enhancing your Sites browsing via cookies and/or auditing.
We will retain any personal information submitted by you for fulfillment of the intended purposes for which such is collected. We will establish minimum and maximum retention periods based upon the type of information collected (i.e., sensitivity), the intended purposes and as otherwise may be legally required. We will retain your Personal Information for as long as you use the Platform or the Services and until you request to delete your data.
(2) De-Identified Information
De-Identified Information is used in a collective manner for analyses and statistics in order to improve the Platform. De-Identified Information does not personally identify a specific user. This includes any statistical analysis derived from the efficiency and performance of the Platform or our performance of the Services or any resultant data for the NTF transactions made available through the Platform.
We may use De-Identified Information to improve the efficiency, performance and offerings of the Platform, the Services and the Sites. We also may sell or share such De-Identified Information with others.
(3) Aggregate Information Based On Web Site Usage
Aggregate Information is non-personally identifiable or anonymous information about you, such as pages most frequently accessed by you, time spent on a page or area of the Site, the number of visits to the Site by you, types of browser used by you, cookie preferences or search terms entered by you. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information (for example, the number of people who logged into the Site in a particular day). Aggregate Information does not personally identify a specific user.
When you visit the Site, we automatically collect Aggregate Information about your visit. We can tell the type of computer, browser, and web service that you are using. We also know the date, time, and pages that you visit. Collecting this information helps us design the Site to enhance your experience while on our site.
We may share Aggregate Information with third parties to enhance your experience on our Site and otherwise in fulfillment of obligations. We use IP addresses to help diagnose problems with our server, administer our Site, analyze trends, track users' movement on the Site, gather broad demographic information for aggregate use in order for us to improve the Site, and deliver customized, personalized content and data analytics reporting. IP addresses, however, are not linked to Personal Information. We also may use an unique assigned number located with the Site's URL to determine the web site from which you navigated to get to the Site. While this number may not be apparent to you, it does not contain your Personal Information.
Similar to other commercial web sites, our Site utilizes a standard technology called “cookies” and web server logs or beacons to collect information about how the Site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at the Site, and the web sites visited by you prior to and after the Site. This information is collected on an aggregate basis. None of this information is associated with you as an individual.
How Do We Use Personal Information Provided By You To Us?
Generally, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information that we collect to notify you about important changes to the Site, the Platform and the Services and new services and special offers that we think that you will find valuable. The lists are used to send you product and service offers developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our customers’ personal information. As a customer, you will be given the opportunity, at least once annually, to notify us of your request not to receive these offers
How Does Theuplift.world Use Social Media?
We use social media in different ways and for different purposes. We use it partly to facilitate the use of certain features of our Services, but also to promote our services and mission and to advertise, improve and facilitate our Services.
Login with your social media account
We offer you the opportunity to sign into an user account with your social media account, which saves you from having to remember different user names and passwords for different online services.
Integration of social media plugins
We also have integrated social media plugins into our platform. This means that when you click on one of the buttons (such as Facebook’s "Like" button) certain information is shared with these social media providers.
We may use social media to identify your personal preferences or profile you so that we may suggest content, products or retailers that may be of interest to you based on those personal preferences or profiling.
When a user signs into the Site or the Platform with a social media account or uses other social media services to interact with Theuplift.world or our Site users, the information you choose to share with us may include the basic information available in your social media profile (including your email address, status updates and a list of your contacts). Your social media provider will be able to tell you more about how they use and process your data whenever you connect with Theuplift.world through them. Also, if you wish to participate in our social media sites linked to the Sites, we will be given your social media user account name as well as access and viewing of your social media account and postings.
What are Cookies and Web Beacon (or Pixel)?
Cookies are a feature of web browser software that allows web servers to recognize the computer used to access a web site. Cookies are small pieces of data that are stored by a user’s web browser on the user’s hard drive. Cookies can remember what information a user accesses on one web page to simplify subsequent interactions with that web site by the same user or to use the information to streamline the user’s transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.
A web beacon (or pixel) is an object that is embedded in a web page or email and is usually invisible to the user but allows checking to see if the user has viewed the page or email.
How Do We Use Information That We Collect From Cookies Or Web Beacons?
We use web site browser software tools such as cookies and web server logs to gather information about our web site users’ browsing activities, in order to constantly improve the Site and better serve our customers. This information assists us to design and arrange our pages in the most user-friendly manner and to continually improve the Site or the Platform to better meet the needs of our customers and prospective customers.
Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to the Site as they move from one page to another. Web server logs allow us to count how many people visit the Site and evaluate the Site’s visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you.
The Site also may use other technologies to track the specific pages viewed by visitors on this web site or to target specific content that might be of interest to you. These technologies help us to understand how visitors use the Site. However, you will have the option to opt out (or opt in if applicable law requires) of receiving such targeted content on those pages of the Site where this technology is used.
We also use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, and our Site is not currently set up to respond to those signals for tracking on our Site.
Do We Share Personal Information Provided By Or Collected From You?
As a general policy, we do not share, sell or trade Personal information with third parties without your permission; however, we may provide Personal Information to third parties directly involved in the operation, performance, support and/or maintenance of the Site and each service offered on the Site, including our web site service providers, technical consultant, network retailers and business partners. We also may use your information to personalize your experience and allow us to deliver the type of content and information found on our Platform and to administer a coupon, promotion, survey or other Platform feature, to process your transactions, to ask for ratings and reviews of products and services, and to correspond with you.
We also may share Personal Information with third parties in limited circumstances. For example, we may release Personal Information to third parties to perform services such as hosting the Site (and/or features available on the Site). Such third parties are obligated to maintain the confidentiality of Personal Information and are not authorized to use Personal Information for any purpose other than providing those services or otherwise enhancing your experience on the Site. Aggregate Information may at times be shared with our business partners and other third parties.
From time to time, we may be required to provide Personal Information or Aggregate Information in response to a valid court order, subpoena, government investigation, or as otherwise required by law, or if we reasonably believe that you have committed unlawful acts or acts that may endanger the health or safety of another user or the general public. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves.
We also reserve the right to share, assign or transfer your Personal Information to any of our affiliates or any successor in interest to our organization by merger, reorganization, or operation of law.
Sharing Information With Affiliates and Service Providers
From time to time you may notice offers from outside companies advertised on the Site or the Platform. We take measures to select product or service providers that are responsible and afford privacy protections to their customers. However, we cannot make any representations about the practices and policies of these companies. We also may share information with our affiliates.
Sharing Information With Strategic Partners
We may enter into strategic marketing alliances or partnerships with third parties who may be given access to your personal information including your name, address, telephone number and email for the purpose of providing you with information regarding products and services that might be of interest to you. However, in connection with strategic marketing alliances or partnerships, we will not share information regarding your social security number or other personal financial data. We are committed to proper Internet practices and full compliance with the CAN-SPAM Act of 2003 (15 U.S.C. Section 77-1 et al).
Notice of New Services And Changes
Occasionally, we also may use the personal information that we collect from you in order to notify you about important changes to the Site, the Platform, the Services and new services and special offers that we think that you will find valuable. As our customer, you will be given the opportunity to notify us of your request not to receive these offers by clicking on a response box when you receive such an offer or by sending us an email request at support@theupliftworld.
How Do We Secure Information Transmissions?
We maintain commercially reasonable safeguards to ensure the security, integrity and privacy of the Personal Information provided by you. Such security safeguards are intended to be appropriate to the sensitivity of the Personal Information collected. When you send confidential and/or personal information to us on the Site, a secure server software encrypts all information that you input before it is stored in our network servers. The information also is scrambled en route and decoded once it reaches the Site. These security measures work to make sure that such personal information is not accessible by third parties.
Other email that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmission of that information. For that reason, we ask that you do not send confidential information such as social security or account numbers to us through an unsecured email.
Is Credit Card Information Stored by Us?
Theuplift.world does not retain on its servers any Personal Information comprising credit cards, ACH or other financial accounts; instead we contract with nationally recognized third party service providers to handle all collection, storage and processing of credit card or financial information submitted by you. All such third party service providers are responsible for to ensure the security, integrity and privacy of the credit card or financial account information provided by you.
How Do We Protect Your Information?
We utilize encryption and security software to safeguard the confidentiality of Personal Information collected on our Site or the Platform from unauthorized access or disclosure and accidental loss, alteration or destruction. We physically secure the areas where we hold hard copies of the information that we collect online. We regularly back up the information that we collect online to insure against loss. We use technical controls to secure the information that we collect online as appropriate, including but not limited to: hash technology, encryption, firewalls, and password protections. We disclose the minimum amount of Personal Information as necessary for the particular purpose in compliance with applicable law.
Evaluation of Information Protection Practices
Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of our information. We periodically test our security procedures to ensure personnel and technical compliance.
Employee Access, Training and Expectations
Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized person, processes and transaction. We employ internal access controls to ensure that the only people who see your information are those with a need to do so to perform their official duties. We train relevant personnel on our privacy and security measures.
Although we make good faith efforts to store the Personal Information we collect in a secure operating environment that is not accessible to unauthorized users, we cannot guarantee 100% complete security.
How Can You Access and Correct Your Information?
We want your account (including without limitation, your Personal Information and preferences) to be accurate and complete. To update or change or correct your Personal Information, visit our account login page and log on to your own account. You can update your Personal Information after logging in to your account. You also can send your updated Personal Information by mail (or a written request for a hard-copy of your Personal Information in your account) to our Privacy Manager at the contact address listed below.
By providing information using the Site, you warrant to us that your Personal Information is reliable for its intended uses, accurate, complete and correct, and that you will promptly notify use if such Personal Information is no longer current or correct.
Additionally, you may request to view the Personal Information collected about you through your use of the Site by accessing your account or sending an e-mail to our Privacy Manager at the contact address below. If you send your request by email, we will send such Personal Information (or a summary thereof) for review to the email address on file for the account name in our database only. If at any time you wish to change, correct or update your Personal Information, or have it removed from our database, you also may submit a change request to our Privacy Manager by sending an email to our contact address below. Please note that it may take five business days to process your requests.
You also may request access to your Personal Information that we collect online and maintain in our database by emailing email@example.com
What About Other Web Sites Linked to Our Web Site?
We are not responsible for the information practices employed by websites or social media providers or accounts linked to or from our Site nor the information or content contained or collected therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of the Site.
How Does Theuplift.world Comply with Applicable Privacy Laws In Collecting Personal Information?
How Does Theuplift.world Treat Personal Information Of Children?
In accordance with the U.S. Children’s Online Privacy Protection Act of 1998, we do not knowingly request or solicit personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is reasonably practical.
How Can I Review Or Correct My Personal Information?
Managing Your Information
You may access and update some of your information through your user account settings. If you have chosen to connect your user account to a third-party application, like Facebook you can change your settings and remove permission for the app by changing your account settings. You are responsible for keeping your personal information up-to-date.
Rectification of Inaccurate or Incomplete Information
You have the right to ask us to correct inaccurate or incomplete personal information concerning you (and which you cannot update yourself within your user account).
Data Access and Portability
In some jurisdictions, applicable law may entitle you to request copies of your personal information held by us. You may also be entitled to request copies of personal information that you have provided to us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible).
Data Retention and Erasure
We generally retain your Personal Information for as long as is necessary for the performance of the Services between you and us and to comply with our legal obligations. If you no longer want us to use your Personal Information to provide the Services to you, you can request that we erase your Personal Information and close your user account. Please note that if you request the erasure of your Personal Information: (i) we may retain some of your Personal Information as necessary for our legitimate business interests, such as fraud detection and prevention, and our compliance with legal obligations; (ii) information you have shared with others (e.g., reviews, forum postings) may continue to be publicly visible on the Site, even after your user account is cancelled; however, attribution of such information to you will be removed, and additionally, some copies of your information (e.g., log records) may remain in our Site database, but are disassociated from personal identifiers; and (iii) since we maintain the Site to protect from accidental or malicious loss and destruction, residual copies of your Personal Information may not be removed from our backup systems for a limited period of time.
Withdrawing Consent and Restriction of Processing
Where you have provided your consent to the Processing of your Personal Information by Theuplift.world, you may withdraw your consent at any time by changing your user account settings or by sending a communication to us specifying which consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal. Additionally, in some jurisdictions, applicable law may give you the right to limit the ways in which we use your Personal Information, in particular where (i) you contest the accuracy of your Person Information; (ii) the processing is unlawful and you oppose the erasure of your Personal Information; (iii) we no longer need your Personal Information for the purposes of the processing, but you require the information for the establishment, exercise or defense of legal claims; or (iv) you have objected to the processing of your Personal Information and pending the verification whether the legitimate grounds of Theuplift.world override your own.
Objection to Processing
In some jurisdictions, applicable law may entitle you to require Theuplift.world not to process your Personal Information for certain specific purposes (including profiling) where such processing is based on legitimate interest. If you object to such processing, we will no longer process your Personal Information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise or defense of legal claims.
Do I have choices regarding how my Personal Information is used (opt-in & opt-out)?
We provide our customers with an easy means to provide (opt-in) and withdrawal (opt-out) consent to our use of Personal Information (such as preferences in your account or unsubscribe notices on email offers). You can opt-in to receiving emails and other materials from us and/or our affiliates or third parties. If you would like to opt in at any time, you can set your preferences by logging into your account and selecting your preferences. In particular, with respect to any Personal Information that is sensitive in nature, we will require you to “opt-in” to having such Personal Information used or shared by us. Please note that certain portions of the Site may not be accessible to you or otherwise operate if you so elect to not opt-in or to opt-out. You also may request to opt-out of future mailings by emailing firstname.lastname@example.org
Does Theuplift.world use my email addresses for newsletters or mailings?
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to process requests and to send information and updates pertaining to requests and transact our business, and to provide you with additional information related to our products and/or services and other newsletters for which you sign up.
To be in accordance with the CAN-SPAM, we agree to (i) not use false or misleading subjects or email addresses, (ii) identify the message as an advertisement in some reasonable way, (iii) include the physical address of our business or site headquarters, (iv) monitor third-party email marketing services for compliance, if one is used, (v) honor opt-out/unsubscribe requests quickly, and (vi) allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at info.everythingmarketin.com or otherwise follow the instructions at the bottom of each email. You also can send a written request to the attention of our Privacy Manager at the mailing address shown below. We will promptly remove you from all of our correspondence.
Keep in mind that our Platform and Services allow others to use individual email addresses for their own personal or businesses purposes, and Theuplift.world cannot control or monitor their usage of email address via our Platform or Services. While we contractually require that such users comply with all laws (including the CAN-SPAM Act), we cannot control their actions and thus we cannot be responsible for their compliance with the CAN-SPAM Act. If you prefer not to receive mailings from any companies with whom we may share our customer list, please send us an email at email@example.com.
Posted: February 26, 2021