10+ Things I learned in Week 6
- Midjourney group on FB – more engagement than everywhere else combined (no sales… yet).
- Building momentum is hard but for real what worked last cycle was THE VIBE, the gratitude practice and my and the team’s intense belief and excitement about what was possible, and this feeling over time! The community is small now but it will grow.
- Sometimes it’s going to feel like work.
- OH! Started the revenue split between the 12eithweeks account and the new Uplift Rewards account. I’m sending 10% of every new sale to that account.
- Fractal Fridays and (eek) Selfie Saturdays are creating awesome patterns for the future complexity of the collection, and the constraints make my workflow feel more organized, better, easier, maybe even more interesting.
- Grilled Cheese!! Taking mundane things and running them through a machine learning dream pretending its a quantum computer re-imagining the object is fun! People dug it. The results were super fun.
- Warp Drive Schematics also went really well on the socials.
- Consistency is amazing. Make the plan then mindlessly work the plan! How awesome this system is becomes super clear when you fall off it! There’s been a few mornings that I missed the gym or some other part of my morning routine plan and it tailspins my whole day. Quite remarkable.
- Having the ability on “off days” where I’m lacking inspiration to have GPT3 write a story about something is really epic! It’s also the case that having a hard deadline to ship new content every day is very powerful.
- I just asked GPT3 to teach me how to market art. Here’s what she gave me:
Marketing art can be a challenging but rewarding endeavor. Here are a few tips to help you get started:
- Develop a Brand: Your art should be more than just a collection of individual pieces; it should be a cohesive brand that represents your style and aesthetic. Develop a visual identity, such as a logo and color scheme, and use it consistently across all your marketing materials, from your website to your social media profiles.
- While I think there’s a cohesive through-line to the collection, having a “brand” that’s easily identifiable is likely something I could put more energy into. Should I watermark the pieces with an identifier? Could even hide it in the image somewhere out of the way?
2. Build a Strong Online Presence: In today’s digital age, having a strong online presence is essential for any artist. Create a professional website to showcase your art and make it easy for potential customers to learn more about you and purchase your work. Establish a presence on social media platforms like Instagram, Facebook, and Twitter to reach a wider audience and engage with your followers.
- Website is on the way. Reducing friction with the ability for people to buy with dollars is on the way. Increasing reach on INSTA, FB, TWITTER is on deck starting in March.
3. Participate in Art Shows and Exhibitions: Participating in art shows and exhibitions is a great way to get your work in front of potential buyers and establish yourself within the art community. Research local art fairs and galleries to find opportunities to showcase your work.
- Twitter spaces / NFT podcasts / local art shows?
4. Identify Your Target Audience: Before you can market your art, you need to know who you are marketing it to. Take some time to research and define your target audience, considering factors like age, gender, location, interests, and spending habits. This information will help you tailor your marketing efforts to reach the people most likely to appreciate and purchase your art.
- Looking at my few buyers so far it’s NFT enthusiasts and WEB3 / AI enthusiasts which is far from surprising. I’m wondering tho, given the demographic, if I shouldn’t be more focused on LinkedIn. Will test when I do my social media blitz in March
5. Collaborate with Others: Consider collaborating with other artists, art galleries, or businesses to expand your reach and gain exposure. For example, you could partner with a local cafe to display your art or work with another artist to create a joint exhibition.
- COLLABS ARE COMING!
Remember that marketing your art is an ongoing process that requires time, effort, and patience. With dedication and persistence, you can build a strong brand and find success as an artist.